Where Ideas Strike

If you’re paid to think, take note of the circumstances that lead to your best work.

Location likely plays a part. Office, home or cafe?

It’s also nuanced by what you’re doing.

Oftentimes, those elusive sparks of brilliance choose unexpected moments to reveal themselves. They sneak up when you're not actively seeking them.

Activities conventionally labeled as breaks from work - walking, swimming or working out - can be the catalyst for your best work. Ideas that creep into your consciousness when your mind is elsewhere.

Finding an idea might be as simple as putting yourself where it finds you.