Dumbing It Down
Oct 31, 2023There comes a time for every writer to take their draft and “dumb it down”.
It’s an unfortunate phrase because it implies your audience is stupid. They’re not.
In this context, “dumbing it down” means respecting their time and energy. Your audience is continuously juggling multiple tasks and responsibilities in the hustle of daily life. They’re busy.
It's our duty to ensure our messages don’t become another burden. It’s on us to explain ourselves as clearly as possible.
Perhaps a better turn of phrase is “Make It Simpler.” It’s an empathetic approach to writing with a valuable payoff too.
The easier your words are to understand, the more likely they’ll get read.
Stay Connected
Thanks for reading. You can get more bite-sized thoughts by joining my readers list. I send one email every other Tuesday, designed to challenge your thinking, broaden your perspective and inspire you to live your best life. To sign up, just enter your email below.
