Breaking The Word Limit

You can't trick someone into reading your content by making it short.

While attention spans are now shorter than ever, oversimplifying your sales pitch in the hopes of luring in potential customers is a flawed strategy.

Someone who’s truly interested in what you're selling is hungry for information. They'll read everything they can find to help them make a decision, regardless of the length. If they're not interested, no amount of brevity will make any difference.

I’m not saying you should waffle. Never use three words when one will do.

But don’t prevent yourself from converting prospects into buyers by limiting your word count.